Andover BID
Case Study
Branding & Design
The Challenge
Andover BID needed professional, branded materials to communicate with local businesses and the public. Their previous communications were inconsistent and not visually engaging, creating a risk of disengagement compared to other regional BIDs with stronger branding.
Our Approach & Solution
We conducted a review and competitor benchmarking to determine the best ways to present BID achievements and initiatives. From these insights, we developed branded materials that were visually clear and professional.
Promotional Brochures:
Designed engaging brochures to highlight initiatives and services.
Annual Reports:
Produced reports with infographics and brand-led layouts to present achievements and future plans.
Quarterly Newsletter:
Created branded, print-ready newsletters that combined professional design with accessible content.
Impact
Andover BID improved stakeholder communication and established a consistent identity that reinforced trust. The professional, engaging materials highlighted achievements clearly and positioned the BID as an active, credible organisation supporting local businesses.
