The Pool Lift Company
Case Study
Brand Refresh & Growth
The Challenge
The Pool Lift Company had strong expertise but an outdated, inconsistent brand that didn’t reflect their professionalism or innovation. Competitors with more modern branding appeared more reliable, putting the business at a disadvantage.
Our Approach & Solution
We began with audience research and competitor analysis, which revealed a gap for a brand that communicated both reliability and modern design. These insights informed a refreshed identity that stood out from competitors while aligning with client expectations.
Visual Identity Refresh:
Introduced a modernised logo and professional colour palette to project innovation and trust.
Brand Guidelines:
Delivered a detailed guide covering logos, colour specifications, typography, imagery, and tone of voice.
Email Signatures:
Created branded signatures to add professionalism to everyday communications.
Social Media & Email Marketing:
Managed channels with tailored content and designed campaigns promoting services, updates, and offers.
Impact
The Pool Lift Company gained a consistent, modern identity that immediately improved perceptions. Their revitalised brand differentiated them from competitors, strengthened trust, and drove sustainable growth through improved digital engagement.
